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Colombia Wins Prestigious Award at Cannes with its Tourism Documentary Series “Finding Encanto”


Colombia Wins Award Cannes
Finding Encanto, a tourism documentary series, made by the Ministry of Commerce, Industry and Tourism through ProColombia. Credit: Procolombia

The tourism documentary series “Finding Encanto,” produced by the Ministry of Commerce, Industry, and Tourism (MinCIT) through ProColombia, has been honored with the prestigious Dolphin at the 14th edition of the Cannes Corporate Media & TV Awards. This six-episode series tells the stories of six international travelers who explored various regions of Colombia and immersed themselves in tourism experiences related to music, gastronomy, ancestry, sports, art, and biodiversity.

German Umaña Mendoza, Minister of Commerce, Industry, and Tourism, highlighted the importance of this achievement and emphasized that the documentary showcases what makes Colombia a unique and competitive tourist destination through an original and captivating narrative. “In President Gustavo Petro’s government, we work for inclusive tourism that highlights the beauty of our destinations and benefits all our territories,” he emphasized.

Colombia the land of beauty

Carmen Caballero, President of ProColombia, added that this award demonstrates that their promotion strategy based on unique content can conquer the world’s most prestigious stages. “Colombia is truly the country of beauty,” Caballero underscored. She also mentioned that the episodes were broadcast on channels such as TNT, Cinemax, Warner Channel, and Discovery Channel, targeting Latin American and Colombian audiences, generating significant impact with 16 million impressions during its broadcast in April and May of this year.

The Cannes Corporate Media & TV Awards, founded in 2010 by Filmservice International, are known for annually honoring the best corporate films, online media productions, and documentaries from around the world. This festival takes place in Cannes, France, one of the most important film centers globally, and is the only corporate film festival held in this city. It features a distinguished jury composed of Oscar and Emmy award winners.

The Best of the Six Colombian Regions

The documentary series “Finding Encanto” showcases the best of Colombia’s six regions through the experiences of these travelers. From electronic music inspired by the Colombian Caribbean to an art mural reflecting Colombian architecture, art, and crafts. Additionally, it explores the gastronomy of the Colombian Pacific, creates a training route in the Eastern Andes for the Latinos Run community, showcases nature photographs from the Amazon and Orinoquía regions, and tells the legend of the jaguar inhabiting the Colombian Massif.

The recognition in Cannes underscores the beauty and diversity of Colombia as a tourist destination and highlights the country’s commitment to promoting inclusive tourism that benefits all regions. The documentary series “Finding Encanto” is a testament to the treasures that Colombia has to offer to travelers from around the world.

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