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Colombian Chocoramo Cake Attracts Brand Partnerships


The beloved Colombian cake Chocoramo, made by Ramo, has attracted more brands for partnerships in recent weeks. Credit: Ramo

The beloved Colombian cake Chocoramo, made by Ramo, has attracted more brands for partnerships in recent weeks, with the iconic snack food company now making ties with Latam Airlines Colombia.

Beginning now, all flyers who embark on journeys in Latam’s economy cabin in Colombia will find a mini Chocoramo to enjoy, as a courtesy of the airline. The snack, Latam explained, can be washed down with a coffee and water, a package offered on domestic flights of more than one hour.

“At Latam, we seek to ensure that the flight experience is always the best and with Chocoramo we want to reach the hearts of our passengers. Our purpose is to continue working with local brands with which we can develop a travel experience that reflects the tastes of Colombians,” Santiago Álvarez, executive director of Latam Airlines Colombia told eColombiano.

The product will be available from today, in all domestic destinations that are operated by Latam Airlines Colombia, which the company claims makes a difference in the midst of an increasingly restricted industry.

Chocoramo has had many successful partnership ventures

Chocoramo has received a lot of attention over the years, boasting collaborations with McDonald’s, bringing about the Chocoramo McFlurry, the Bon Yurt Kellogg’s Chocoramo, the Chocoramo collection for children and adults launched by Offcorss, and many others.

“We have our research and development area, who are constantly developing new proposals to surprise consumers, while in the marketing and innovation area they evaluate market trends day by day and look for new ways of doing things,” Bernardo Serna, president of Productos Ramo, told eColombiano.

This chocolate-covered cake is known to every Colombian by its distinctive orange wrapper, and has not only tantalised the tastebuds of Colombians for generations but has also made its mark on the country’s culinary heritage.

The story of Chocoramo dates back to 1950, when a husband-and-wife entrepreneur team, Don Rafael Molano and Luisa Camacho, embarked on a mission in the department of Boyaca. Their goal was to create delicious homemade cakes, and that’s just what they did, naming their small cake business Ramo.

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