Shakira Breaks Attendance Record with Las Mujeres Ya No Lloran in Ecuador

Colombian singer Shakira has made history once again. The artist broke an attendance record during three consecutive concerts at Quito’s Estadio Olimpico Atahualpa, drawing 105,000 people and becoming the first artist ever to achieve three consecutive sold-out shows in the Ecuadorian capital. Her visit to the country, as part of her successful world tour Las Mujeres Ya No Lloran, marked a turning point in the history of entertainment in Ecuador.

Shakira becomes the first artist to break an attendance record in Quito, Ecuador

@ecuador_turismo_ 📌 Estadio Olímpico Atahualpa, Quito – Concierto Shakira 🇪🇨 #ecuador #quito #shakira #colombia #ecuatorianosporelmundo🇪🇨🌏💫 ♬ sonido original – Ecuador Turismo 🇪🇨

During the nights of Nov. 8, 9, and 11, 2025, the Hips Don’t Lie performer made history in Quito, becoming the first artist in Ecuador’s history to sell out the nation’s main stadium three times consecutively. Fans began lining up early in the day, with many traveling not only from Ecuador but also from Colombia, Peru, and Chile.

Shakira delivered a show full of energy, emotion, and high-level production — featuring massive screens, pyrotechnics, and choreography that blended her Latin roots with her international pop style.

Local media described the concerts as “an explosion of euphoria, fire, and talent.” Each night, the audience sang along to hits spanning more than three decades of her career: Antologia, Ojos Asi, La Tortura, Hips Don’t Lie, and TQG, among others. The performance also included an emotional message from Shakira about female empowerment and resilience, two central themes of her album Las Mujeres Ya No Lloran.

The event’s economic impact was remarkable. According to estimates from the Quito Chamber of Tourism, the three shows generated more than US$10 million in accommodation, transportation, and hospitality, positioning the city as one of the leading cultural hubs in the region.

The records behind Las Mujeres Ya No Lloran

The Las Mujeres Ya No Lloran tour has cemented Shakira’s status as the most influential Latin artist of the moment. With over 2.5 million attendees across its first 64 performances and a gross of more than US$327 million, the tour has become the most successful Latin female one in history.

In Mexico, Shakira broke another record by performing 12 consecutive shows at Mexico City’s Estadio GNP Seguros, drawing more than 780,000 fans. In Colombia, she concluded her national leg with a performance before 47,000 people in Bogota, reaffirming her role as a national icon and a symbol of pride for millions of Latin Americans.

This global success earned Shakira the “Global Touring Icon” award from Billboard in 2025, recognizing her worldwide influence on the live music industry. Furthermore, the tour entered the list of the highest-grossing tours worldwide, being reported as the largest Latin female tour in history up to that moment.