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Tesla to Sell its First Electric Cars in Colombia


Tesla Colombia
Tesla to sell its first electric cars in Colombia, among them the Model 3 – Credit: Alexander-93 / CC BY-SA 4.0

The U.S. electric car brand Tesla has just officially established its subsidiary in Colombia, and will start selling its first cars between this year and 2025. Finally it will be possible to buy electric cars directly in Colombia, without the need to import them.

It was recently made public that the company has already registered its activity in the Chamber of Commerce of Bogota, and since January 4, Tesla Motors Colombia SAS has been incorporated and ready to operate. Likewise, Elon Musk’s company has already started sales in Mexico and Brazil, and more recently in Chile, commercializing among others the Model 3 and Model Y. Colombia will be the fourth market for the electric car manufacturer in Latin America.

Conquering the Latin American market

With this strategy, Tesla seems determined to conquer the Latin American market. In April 2019, the US multinational landed in Colombia with the first vehicle, the XP100D. This model, which featured a smart tailgate system, arrived in the country as a one-off, since at that time the electric automotive giant did not have representatives in the national territory.

“It would be great news and demonstrates the importance of Colombia in the electric vehicle market in Latin America. There are 55 Teslas registered in Colombia as of December 2023,” commented the president of the National Association of Sustainable Mobility (Andemos), Oliverio García, to the Colombian newspaper La Republica.

A parent company based in the Netherlands will control the Colombian subsidiary, as is the case with the point of sale in Chile, inaugurated two weeks ago.

Capital of 10 billion pesos

The document from the Bogota Chamber of Commerce, which has been leaked to social networks, details that Elon Musk’s company will be incorporated with 10 billion Colombian pesos (about US$ 2.5 billion), which, according to Diario Financiero, will be distributed in 100,000 ordinary shares of nominal value, all owned by Tesla International B.V.

Despite being already incorporated, and according to the newspaper La Republica, Tesla has not yet paid this amount of money, which it must deliver in cash in two years at the most. With this subsidiary in Colombia, Musk’s company will be present in a total of 51 countries worldwide.

Although there is no official information on the effective date for the opening of the store in Colombia or the models that the multinational company will sell in the country, it is believed that two of the models that will be available are the popular Model 3 and Model Y. These are the first two Tesla models that arrived this February in Chile, in its recent opening.

Revolutionizing the automotive industry with innovation and sustainability

Since its founding in 2003 by Elon Musk, Tesla has challenged the foundations of the automotive industry with its focus on technological innovation and sustainability. Headquartered in Silicon Valley, the company has changed the perception of the automobile, making it a new and more environmentally friendly experience.

Tesla’s entrepreneurial capital has been remarkable since its inception, with strategic investments supporting its growth. Musk has led the way with a unique combination of boldness and long-term vision, attracting investors and enthusiasts alike.

Tesla’s models, such as the Model S, Model 3, Model X and Model Y, have set new standards for performance and safety in the automotive industry. The range of its electric vehicles and global Supercharger network have driven the adoption of electric mobility around the world.

As Tesla expands into global markets, its impact is being felt in the transition to sustainable mobility. From North America to Europe to Asia, consumers are embracing Tesla’s electric vehicles as an exciting, eco-friendly alternative to internal combustion engines. Tesla’s landing in Latin America is already a fact.

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