Colombia Invites American Buyers to Business Matchmaking Forum

Cartagena’s Convention Center in Colombia welcomes the 100th edition of the Business Matchmaking Forum on April 22nd. The Colombian event represents one of the most important business initiatives of The Ministry of Trade, Industry, and Tourism in association with ProColombia, the promotion agency of the country.

The forum will take place until April 26th and aims to connect Colombian exporters with international buyers, facilitating the creation of opportunities between them based on common business interests. The activity offers a platform for companies from various sectors to participate in one-on-one meetings.

1,000 buyers at Colombia’s Business Matchmaking Forum

This edition will host 2,000 exporters from all over Colombia, representing key sectors such as agri-business, textile and apparel, digital and creative industries, and manufacturing. The United States is the main commercial ally for the event, but additionally, there will be 1,000 buyers from 60 countries in attendance.

“Colombia, known as the Country of Beauty, boasts a rich variety of offerings beyond its globally recognized flowers, coffee, and avocados. The nation is a hub of innovation and industrial strength, offering strategic advantages for American buyers seeking diverse sourcing opportunities”, said Carmen Caballero, President of ProColombia.

Colombia’s strategic location facilitates international trade

Colombia is the only South American country with access to trade routes on both the Pacific and Caribbean coasts. With a strategic position, the country stands out as an attractive trade destination with nearshoring capabilities and low minimum production costs. The country’s economy displays dynamism across sectors such as metalworking or manufacturing, presenting sourcing opportunities for international partners.

Colombia’s thriving tech sector further amplifies its appeal, positioning the country as a prime collaborator for U.S. tech companies. In previous editions, American buyers have praised the nation for its quality products, diversity, creativity, and sustainability, indicating the potential for fruitful and mutually beneficial business connections.

The first Business Matchmaking Forum took place in 1997 in Cartagena de Indias, with the participation of 200 international buyers and 400 Colombian exporters. This edition aims to showcase to the world the evolution of the regions and the business environment of Colombia. Additionally, on May 2nd and 3rd, the virtual version of the forum will take place, where companies can schedule business meetings with Colombian exporters.