Maria Ines Ortiz, better known as Inesita, is an 88-year-old Colombian TikToker who, thanks to her success on social media with culinary preparation videos, has achieved her dream of building her own house. Inesita has become popular for her engaging tutorials on various recipes and her unique seasonings, a blend of spices she created herself.
In addition to creating content for social media, Inesita sells her “alinos” (seasonings), which are jars of condiments based on different vegetables that can enhance various dishes. Other well-known products include chocolate and walnut cookies, sweetened with panela. Inesita has achieved over 1.3 million followers on her TikTok account and more than 748,000 on Instagram.
Colombian TikToker granny goes viral on social media
A heartwarming video shared on social media captures the moment when Inesita is surprised by her family and friends with the news that her house has finally been built. Overwhelmed with emotion, she expresses gratitude for the opportunity to own her own home at her age.
“Thank you, grandchildren, for making this a reality, for every purchase, for sharing each video, for sending all the most beautiful energies, and for every message of support and love. After months of effort, we can say that Inesita has her home, her dream come true, a place where she can be very calm,” says the post on Inesita’s Instagram.
The video of this touching moment has already garnered nearly 5 million views on Instagram and TikTok, along with 421,000 likes and thousands of comments. In her Instagram stories, the TikToker granny shares the entire process of building her house, from selecting the land to furnishing it with love and care.
TikToker ‘Inesita’ an entrepreneurial inspiration
While Inesita initially started her social media accounts to promote her Colombian condiment business with her daughters, she now uses them to showcase a variety of products, including her latest venture, the Inesita 2024 calendar. Her granddaughter, Andrea Arias, assists with recording and editing the videos, often appearing alongside her in posts.
With her infectious laughter and culinary expertise, Inesita has become an inspiration to thousands of followers and aspiring entrepreneurs in Colombia. As she approaches her 89th birthday, she reminds all her followers that age is no barrier to pursuing dreams.
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