The countdown to the 2026 World Cup is already being felt beyond the stadiums. In an effort to expand the fan experience, Adidas has unveiled a new collection of official pet jerseys inspired by national teams set to compete in the tournament. The launch includes designs for dogs and cats representing countries such as Colombia, Mexico, Argentina, and Japan.
The initiative marks an innovative step in the sports market by bringing companion animals into global football culture. Under the slogan “The official uniform for the whole team,” the brand aims to help households experience the World Cup atmosphere with their pets included.
The collection will be available starting May 1, 2026, through the company’s official channels and authorized stores across Latin America, Asia, and Oceania.
2026 World Cup pet jerseys: Official designs inspired by national teams
The garments were created as adapted replicas of each team’s original jerseys. They preserve the colors, crests, and distinctive details of the national uniforms, redesigned in a format focused on pet comfort.
In Colombia’s case, the jersey keeps the traditional dominant yellow color, accompanied by graphic elements similar to the main uniform. Argentina’s version features the classic sky-blue and white stripes, while Mexico and Japan maintain the signature tones that identify their teams.
Adidas reported that the jerseys are made from 100% recycled polyester, a decision aligned with the sustainability policies the company has promoted for several years. In addition, the designs are intended to improve pets’ mobility, with ergonomic cuts and a variety of sizes for different breeds and body types.
The promotional campaign features dogs of different breeds wearing the jerseys alongside the tournament’s official ball, reinforcing the idea that the World Cup can also be celebrated at home.
A commercial bet in a growing market
The launch also responds to the growth of the pet products market, especially in Latin American countries. In Colombia, for example, a large percentage of households live with dogs or cats, making this segment an important opportunity for global brands.
With an estimated price of 149,950 Colombian pesos in the local market, the collection aims to position itself as a seasonal item for football fans and animal lovers. In other countries, such as Mexico, the price is around 799 Mexican pesos.
Consumer experts believe this proposal combines two industries with strong emotional appeal: sports and the bond with pets. That combination could help drive sales in the months leading up to the championship.
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